Sunday, March 15, 2009

Week 7: President Obama and symbolism

Are you familiar with the new symbol of the ARRA?
See: http://blogs.abcnews.com/politicalpunch/2009/03/emblems-to-stam.html

ARRA stands for the American Recovery and Reinvestment Act. The idea is we can link a project with the economic stimulus funding because the ARRA symbol will be visible The administration created this symbol to provide visibility of ARRA projects. This reminds me of FDR's National Recovery Act
See: http://en.wikipedia.org/wiki/National_Recovery_Administration

Think the use of emblems like this is powerful but it could be overdone if the administration creates too many. Find it interesting is there are no words attached to the ARRA symbol or the earlier Obama's campaign symbol.
See: http://search.live.com/images/results.aspx?q=obama+campaign+symbols&FORM=BIRE#

These symbols are a new way for people to connect with the country. The symbols augment the American flag and are not replacing it.

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